Size doesn’t always matter unless of course you are a venue. Many bands do not measure up when it comes to meeting the bottom line. This is due to a number of factors and we will explore several that may help you bring pleasure to all involved and keep them coming back for more.
- Getting the Venue
- Playing the Show
- Leaving them Wanting More
- Getting the Venue
Oh the classic shutout. We have all felt this feeling as a musician at one point or another. There are ways around it. If you are local you need to hit the shows of other locals. You have heard this a thousand times I know. It is simply true. Try to build the relationships and get on shows with those bands. When you go out to shows, go as a BAND. You are automatically taking up more space and are more likely to stand out and draw curiosity about who you are.
You can also try to position yourself by getting involved with the venues. Posting flyers for either venues or bands is always a way to get in the door and develop a relationship of trust. It is an easy way to get your band’s name out there as well. RE: Post your band flyer with pertinent info next to the show flyers you are posting.This will also send the message that you are willing to promote and that speaks volumes.
If you are local or if you are an out of towner this trick can help you get the door cracked open and reveal who you need to talk to in order to get the gig.
On Facebook share local show flyers and tag the venues, bands and anyone associated with either. DON’T FORGET TO TAG YOUR OWN BAND! On your personal facebook page be sure that you have your band as your occupation and that your header and or profile pic reflects your band. This will help insure that your bands name is crossing paths with the people you are trying to align yourself with. A Facebook pic of you holding a puppy is not going to stand out when venues and bands see who shared and tagged them in the posts. However, a pic of you performing or playing your guitar will inherently register with them that you are a musician and musicians are normally curious by nature. If not just to keep an eye on who is in or entering their scene.
Remember, it is about name recognition. This happens from your name being splashed all over the place. People will automatically believe you are bigger than you are if they remember hearing your band’s name over and over.
For out of towners… if you do not have tour dates listed on your band site you will most likely get pitched to the curb. Talent buyers normally won’t even bother with someone from out of town who isn’t playing on a regular basis. They don’t want to be bothered by hobbyists.
- Playing The Show
So you got the Gig, you have practiced your songs and your ready to shock the world with the next Big Thing they won’t be able to live without.
So, what are you going to do in between songs? Do you have merchandise to sell and someone to sell it for you while you are on stage? Did you advertise it? Did you make sure all of your friends knew that they would be appreciated if they showed up?
Having songs is important. Having catchy songs is even more important. If you are new to a scene or just expect a lot of people that have never heard your band before, you need to be sure they will remember it. Don’t over structure your songs or people will lose interest. Sometimes it is about taking stuff out, not about how much stuff you have added. When you practice…oops…that’s what you do by yourself. When you REHEARSE with your band, rehearse the set. Practice linking your songs and what banter may go on in between the songs. Always thank the bands and the venue. Remind them about the name of your band and about the merch table that you WILL be at after you are finished playing. People will be coming in and out for various reasons and you need to be sure everyone knows.
So you have the show all put together… great!
Text, post, drag, beg? Whatever you have to do to get people in the door. This should be a group effort not just one person. The venue cares about staying open. They have to make a certain amount of money to do it. If you are part of that equation then you are in like Flynn. If you are not?
- Leaving them Wanting More
When you are finished playing your set it will behoove you to stick around. I have seen so many bands pack it up and head out before the next band finishes their set. I have also received their part of the door. Do not demand payment from the club owner or from the promoter. Be patient and show support for the other bands on the bill. STAY at your merch table or make sure someone from the band does. Make sure everyone goes out of their way to talk with people and let them know they are appreciated. Don’t get tunnel vision and get enveloped into your own fold of peeps. This can alienate potential fans. Be the social butterfly you know you can be.
At the end of the day you should have made an impression on everyone you came in contact with. That impression should be one of 1. humbleness 2. thankfulness and 3. professionalism. If you fail in any of these three categories, you have simply failed. These are attributes that people are attracted to and you can not afford to not have them.
Good Luck and I hope to catch you on one of your future tours!
Written By: Get Off The Stage Hack